Introduction
GRAB, a pioneering tech-enabled last-mile logistics company, has taken a significant step towards inclusivity and social impact with its innovative initiative, the ‘Livelihood on Wheels‘ project. This transformative endeavor aims to create meaningful livelihood opportunities for individuals with different abilities.
Collaborative Synergy for Change
In an inspiring collaboration, GRAB has partnered with Youth4Jobs and NeoMotion Assistive Solutions Pvt Ltd. This partnership is focused on identifying and empowering differently-abled candidates. Youth4Jobs, an NGO committed to fostering employment for individuals with disabilities, plays a pivotal role in identifying candidates based on their unique capabilities and matching them to suitable job roles.
Empowerment through Mobility
NeoMotion Assistive Solutions Pvt Ltd, a prominent mobility solutions provider, is a key contributor to the ‘Livelihood on Wheels’ project. This initiative involves providing low-cost battery-operated wheelchair vehicles to selected candidates. These vehicles empower candidates to embark on journeys of up to 10 kilometers, facilitating the delivery of essential goods such as groceries, pharmaceuticals, and food products.
Unveiling a Bright Future
The pilot phase of the project will kickstart with 10 candidates, poised to showcase the impact of the ‘Livelihood on Wheels’ initiative. By enabling individuals with different abilities to actively participate in the last-mile delivery ecosystem, GRAB aspires to contribute to their financial independence and overall empowerment.
Cultivating an Inclusive Work Culture
Nishant Vora, the co-founder and director of GRAB, underscored the organization’s commitment to inclusivity. He expressed his pride in initiating the ‘Livelihood on Wheels’ project, a testament to GRAB‘s dedication to supporting the differently-abled community. This initiative aligns with the organization’s ethos of creating an inclusive work culture that promotes diversity and empowers individuals from all walks of life.
Unveiling the Power of GRAB
GRAB (GRAB a Grub) stands as a cornerstone of India’s burgeoning tech-enabled last-mile logistics landscape. Established in 2014, the Mumbai-based company swiftly rose to prominence by serving a diverse clientele, including restaurants, online and offline retailers, e-commerce platforms, kirana stores, and pharmacies. As a subsidiary of Reliance Industries (Reliance Retail), GRAB plays a pivotal role as the exclusive in-house logistics provider for JioMart, a testament to its expertise and capabilities. With a wide-reaching network spanning over 600 cities and encompassing more than 13,000 pin codes across India, GRAB continues to make its mark as a trailblazer in the logistics sector.
Conclusion
The ‘Livelihood on Wheels’ project stands as a beacon of positive change, illuminating pathways to inclusivity and empowerment. By extending a helping hand to individuals with different abilities, GRAB demonstrates the transformative impact of technology-driven initiatives in fostering meaningful opportunities and driving social progress.
